As the pace of consumption recovery accelerated, the once-frozen wedding industry ushered in a wave of recovery in early April.
View guest videos online, communicate with merchants online, make appointments for offline visits...Due to the epidemic, offline exhibitions, including marriages, cannot be held as scheduled. In addition, people’s psychological barriers have not been completely lifted during the consumption recovery period. "Preparation for marriage" has become the first choice for new couples this spring.
Although the epidemic has disrupted couples' wedding plans, many merchants hope to lock in orders for the second half of the year through discount wedding dresses to make up for the losses in the first half of the year, and coupled with the platform's consumer subsidies, some wedding consumer prices may be reduced this year.
Therefore, online wedding dresses are the trend of future industry development.
Although the industry has suffered heavy losses and offline consumption has not yet recovered, merchants have a strong willingness to resume work and production. At present, many merchants have shifted their focus to online sales, realizing "online business" through the digital empowerment of the Internet platform.
Since the official resumption of work in early March, the online consultation volume of many wedding studios has steadily increased and has now returned to the level of the same period last year. Many of the peers who have relied on offline exhibitions for a long time have been hit hard by the epidemic, but the impact on merchants who moved their positions to online sales early is relatively small.
Most of the weddings in the first half of the year were postponed to the second half of the year. Coupled with the original wedding demand, the schedule for the second half of the year has been very saturated, and merchants who have long focused on "online wedding dresses" are bound to get rewards when the industry picks up.